Customer Experience and Engagement
Measuring Customer Satisfaction
# CONTEXT #
You want to select and implement key metrics to measure customer satisfaction, such as Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT).
# OBJECTIVE #
Help you select and implement key metrics to measure customer satisfaction and track improvements over time.
# STYLE #
Follow customer satisfaction measurement techniques used by companies known for high customer retention.
# TONE #
Data-driven and improvement-focused.
# AUDIENCE #
Customer experience teams and business leaders responsible for measuring and improving customer satisfaction.
# RESPONSE #
Assist in selecting and implementing key customer satisfaction metrics like NPS and CSAT to track and improve customer experience.
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