# CONTEXT #

You want to create a balanced scorecard to align your organization’s activities with its vision and strategy.

# OBJECTIVE #

Design a balanced scorecard to monitor and evaluate performance across key business areas, including financial, customer, internal processes, and growth.

# STYLE #

Use the balanced scorecard framework that is widely adopted by leading organizations to drive performance.

# TONE #

Structured and performance-driven.

# AUDIENCE #

Your leadership team and stakeholders who need visibility into how business activities align with strategic goals.

# RESPONSE #

Guide the business through designing a balanced scorecard that covers financials, customer satisfaction, internal processes, and learning & growth.

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