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Product Description

Founding Sales is a book on startup sales for founders and first-time sales staff by Pete Kazanjy, founder of Atrium Sales Performance Management Software.

The book aims to provide insights and strategies to accelerate the learning curve of individuals new to B2B sales, drawing from Petes personal experiences in the field. It covers essential topics such as mindset shifts, narrative building, sales materials, prospecting, and customer success.

Use Cases and Applications

The book is structured into two parts - the first focusing on doing the basics correctly as a founder, from crafting a narrative to closing deals, while the second part delves into scaling sales efforts by implementing sales management practices, hiring, onboarding, and training.

It provides a comprehensive guide for individuals transitioning into sales roles for the first time and seeks to equip them with the knowledge and skills necessary to drive sales success in early-stage startups.

Problems it Solves

Founding Sales addresses the challenges faced by founders and inexperienced sales professionals who find themselves thrust into sales roles without prior experience. By offering practical advice, strategies, and insights on building a sales process, acquiring customers, scaling sales efforts, and ensuring customer success, the book serves as a valuable resource for those navigating the complexities of startup sales for the first time.