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25 Powerful Lessons on Mindset from an English Football Sports Psychologist

ARTICLE

25 Powerful Lessons on Mindset from an English Football Sports Psychologist

High performance in sports and life

The Toothbrush Test: A guide to knowing where to start with AI

ARTICLE

The Toothbrush Test: A guide to knowing where to start with AI

A simple test from the founder of Google

How to Win: The Ultimate Guide to Strategy

ARTICLE

How to Win: The Ultimate Guide to Strategy

The book that will help you to win in business and life

I Got Top in the World in 2006, Here's How I Would Do It in 2026

ARTICLE

I Got Top in the World in 2006, Here's How I Would Do It in 2026

Lessons on how to kickstart your learning

To Understand What Your Business Does Delete It

ARTICLE

To Understand What Your Business Does Delete It

A random thought experiment I made up to help you get clarity

How did Winston Churchill win World War II without Power BI?

ARTICLE

How did Winston Churchill win World War II without Power BI?

The Churchill War Rooms and the power of hand drawn graphs.

The Innovator's Dilemma

BOOK REVIEW

The Innovator's Dilemma

Why being good at what you do can be the worst thing for your business.

High Performance With Eliza McCartney

INTERVIEW

High Performance With Eliza McCartney

The Olympic pole vaulter shares tips on peak performance...

If you want better outputs - focus on inputs

ARTICLE

If you want better outputs - focus on inputs

Stop focusing on revenue, do this instead...

AI is making us mean

ARTICLE

AI is making us mean

Be kind to ChatGPT, it will make you a nicer person

Can you be nice and do well in business?

BOOK REVIEW

Can you be nice and do well in business?

Yes but on these conditions

The law that explains how you think about technology

ARTICLE

The law that explains how you think about technology

David Letterman in 1995: What the hell is this internet thing?

F1 Crisis Playbook

ARTICLE

F1 Crisis Playbook

How Elite Teams Drive Success Through Unforeseen Challenges

The Economics of Airbnb Icons

ARTICLE

The Economics of Airbnb Icons

Why exactly did they build the UP house?

The Time a PhD Mathematician Won the Olympics

ARTICLE

The Time a PhD Mathematician Won the Olympics

The story of Anna Kiesenhofer's incredible victory in Tokyo

The Psychology Behind the Uber Map Effect

ARTICLE

The Psychology Behind the Uber Map Effect

Uber could have bought 1000s of extra taxis, instead it gave you a map.

The AHA moment

ARTICLE

The AHA moment

Understanding this is critical to growing your product and business

Working Backwards - The Best Book I've Read All Year

BOOK REVIEW

Working Backwards - The Best Book I've Read All Year

I've never highlighted so many things in my life.

Do things that don't scale

ARTICLE

Do things that don't scale

From Startups to Enterprises: The Counterintuitive Path to Growth

AI-Powered Networking: Building 50+ Connections in a New City

ARTICLE

AI-Powered Networking: Building 50+ Connections in a New City

Discover how I leveraged AI to transform networking in London, creating a scalable system for building meaningful professional relationships.

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Julia & Cameron

Welcome to the Think Tank

Here we explore the forefront of business strategy, AI innovation, and leadership insights.

Our collection of articles covers bold moves in counter positioning, the future of AI, and lessons from some of the greatest minds in tech and business.

From Amazon's innovative strategies to leadership secrets from the world's most successful coaches, you'll find fresh perspectives to challenge your thinking and push your leadership to new heights. Whether you're looking to refine your strategic edge or explore the latest trends in AI, the ThinkTank offers a deep dive into the cutting-edge.

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At Cub Digital, we’ve had the privilege of collaborating with some of the most innovative thinkers across industries.

Our work with the New Zealand Olympic team, helping them achieve world-class results, is just one example of how we apply cutting-edge strategy to achieve extraordinary performance. Now, we're bringing those same insights to the business world, working closely with top executives who are driven to excel.

Our mission is simple: to help you rethink what’s possible and give you the tools to thrive in a rapidly changing world.

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